July 25, 2014

LE PONT DES ARTS.

Paris in summer is fantastic. During the whole week I spent there it was really hot and people were hot too! ahah!
No seriously, happiness everywhere, mini dresses everywhere (!) and couples kissing anytime! It was good and most of all people stayed outside on terrasse until 2 am even the weekdays. And I seriously miss that part in San Francisco. Streets are empty there after 10pm. Anyway the point of this blog post is to show you an evening in Paris at the Pont des Arts. It's a wood bridge and cars are not allowed. It's was a perfect night for a picnic at night with my friends. For the little story, 5-6 years ago the bridge had already some lockers and it was famous for that. But look today how it is!?! Apparently it became too famous! All the tourists add their locker! I think this bridge is totally loosing his romanticism! And guess what? One of the barriers of the bridge collapses on the deck side the day after we came! Hopefully nobody was injured. Usually in summer Le pont des arts was full of people singing and eating on that bridge but now that the view is blocked by the lockers I understand why it isn't full like before!
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July 21, 2014

ALICE EASTWOOD CAMPGROUD.

We spent the week end at Alice Eastwood Campground and it was fantastic. This spot is magical in the middle of the Redwoods. It's only an hour from San Francisco but I felt really far away from the city. That smell, the colors and of course the giants everywhere. There are some great hikes to do with the little ones. Big rocks, giant trees, nothing else needed. Follow the Fern creek trail and you will arrive to a place where the kids can play with the water. They loved it! This campground is really convenient for families with kids. There is everything... except electricity and showers but who cares?!) There is even a space to had your swing!
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July 17, 2014

PUBLIC RELATIONS & WEST COAST CRAFT


By Paulina Nassar, co-founder of West Coast Craft


Could you tell us about your experience with the WCC? Can you explain how did you end up hiring a PR team and how deep into the project you've actually hired them?
We use the incredible team at The Adventure School to help us plan our events. They were recommended to us through a mutual friend and after our first meeting, we knew that it was a perfect fit. They have been on board with WCC since the very beginning and are an essential part of our event and success. The Adventure School operates from a similar ethos as WCC: doing things a little differently than what’s expected and always with heart and spirit. As amazing as the team at TAS is, we still kept open the idea of hiring someone to specifically do PR for the show but had no recommendations to work from.  


How did you pick your team?
In what would prove to be a wonderful twist of fate, I struck up a conversation with a woman who mentioned that she did PR. I jumped at the chance to speak with her about hiring her for WCC and quickly set up a meeting. Alexis Cohen of Morning Sky PR ended up being the perfect addition to the WCC crew and her efforts to get out the word about our inaugural show and guide the PR strategy were and continue to be invaluable.  


In which circumstances would you recommend to use a PR team?
Before hiring Alexis, I had very little experience with professional PR and was hesitant about having someone manage that aspect of our show, especially considering how hands on we are as a team and how much we like to do ourselves. But the fantastic thing about working with Alexis was that she not only handled the more traditional PR routes that she is expertly schooled in, but also encouraged and helped us develop the more “guerilla” marketing techniques we did ourselves.

What did she do that you couldn't do by yourself?
The best thing Alexis brought and brings to the table is knowledge of how PR works: who to reach out to, when, and how often. She fluently speaks that language and has a great sense of how to promote yourself in a way that is authentic to your brand and your work. 

What are the positive / negative aspects? Your tips!
Our experience has been completely positive. We found someone who totally understands and supports the mission of West Coast Craft and is thrilled to be a part of it. 
 

How much work relies on you even after hiring a PR team?
I think that all depends on how much you want to do. In our case, we are very much hands on in every aspect of putting on this event, so we worked side by side with Alexis to achieve our PR goals. That also can help when it comes to staying within your PR budget. Under Alexis’ guidance, we took on those tasks we felt capable of and she was able to focus her energies where they were most needed. 

Finally do you think that small businesses, like the one who participate at your event, should hire one if they want to grow? At what stage of the company would you suggest it?
Of course, it comes down to budget and finding someone that you trust representing your business, but if you can find a way to allot some funds towards it and you find that person who really gets your business and understands your vision, then it is absolutely worth it. I’ve always felt strongly about hiring people trained to do a specific job to do that job. Alexis brings a valuable skillset to the table that has helped us achieve what we want for WCC and everyone involved in it.
Before hiring someone, I would absolutely make sure you know 100% what your goals are for your business- who do you want to reach? How often? Why? This will really help whomever you hire get you towards your goals in a way that is line with your vision.   

The West Coast Craft is a craft and design show featuring carefully selected designers, artists, and craftspeople inspired by the mood and aesthetics of the West Coast lifestyle. The next West Coast Craft will take place December 6 & 7, 2014, in the Herbst Pavilion in the historic Fort Mason Center on the San Francisco waterfront.


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July 15, 2014

WHITE DINER IN PARIS.

Last June in Paris I went with my friend to see the exhibition of Bill Viola at the Petit Palais.

Our plan was to walk to Notre Dame de Paris passing through the Alexandre III Bridge which is a street away from the Petit Palais. When a person dressed in white with a little trailer caught my eyes. I immediately thought it could be someone ready for THE famous French white diner. After that I saw some groups of white dressed people waiting together on the sidewalks next to the bridge. 

It was 8:50pm and we decided to stay and wait until 9pm. Look what happened:
  Hundreds of people walking together in one direction: the bridge! Happiness everywhere! Too bad I didn't capture the bridge in front with everybody waving their white handkerchiefs! Look at the bridge in front! Full of people too. A total of 6 bridges where involved and 13000 invited guests!

The forecourt of the Hôtel des Invalides was completely full. It gave me chills!
Look at that hat! There is a white dove on it! Lovely dresses, beautiful hats, pretty tables and champagne almost everywhere!
Paris style!

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July 14, 2014

BACK HOME, SWEET HOME.

Hello fellow readers!

It wasn't planed but yes... I totally left my blog aside for a few weeks during my vacation: oops! I ended up going to some places without access to internet or where WiFi didn't work that well and it was almost impossible to spend enough time and post something nice. Anyway, I'm back, relaxed, happy of the time I spent with my family and my friends. Usually when we go back to France, we're always in the rush, too little time to see to many people. This year it was different: I took 7 weeks off and as you can imagine I wasn't in a rush! even if I didn't see everyone I wanted. 

I flew there with my son and we spent half of the time in France between Tours, Brittany and Paris and the other half between Morocco, Serbia, Greece and Germany. My husband joined us on the trip for the last 3 countries. He was born in Serbia stayed until 14 yo and it was his first time back there in 13 years... His French family came also to Serbia and it was quite emotional for him to meet everybody there included very old friends. 
Now it would be lying if I told you that I didn't think about you. I met wonderful people in Paris and you should be able to see really nice interviews in the upcoming months. And... I also worked and I'm still working on the new collection for Happy French Gang. My first batch of weaving fabric from India should arrive next week. The process was (still is!) quite long and I'll be stressed until I see that fabric with my own eyes!
Anyway, the next 6 months are gonna be super challenging for me and I hope I'll achieve to do everything I planned! Fingers crossed! 

Also I want to add that any little like or share you do is REALLY important for me. I realized I never really thank you for that so: thank you all for encouraging me!!

xx


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June 19, 2014

MARRAKECH - QZADRIA SQUARE or PLACE DES FERBLANTIERS.

The Qzadria Square is quite close to the Bahia Palace. The square is known as the tinsmiths square and was originally called Place de Mellah and was part of the old Jewish marketplace. In the market you can find the best lantern makers of the city in their workshops crafting their products!
But my favorite thing for this place is that we can watch the storks living on the roof tops!
 
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June 10, 2014

BAHIA PALACE.

Finally my first post about my trip in Marrakesh, I will have much more to show in the next months. :)
Bahia Palace is a beautiful place to visit in Marrakech if you want to have a good idea of the crafts of the 19th century! Floors and ceilings are incredible! PINTEREST / INSTAGRAM / FACEBOOK / BLOGLOVIN'

June 2, 2014

GETTY CENTER.

For the second time I went to the Getty Center and for the second time I visited only the outside part! Richard Meier is the architect and he is a genius. It's really beautiful, the view is incredible and the garden exceptional!
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May 25, 2014

HOLLYWOOD.

3 weeks ago I played the tourist in Los Angeles with my friend visiting me from France! I really like this city and it was the fourth time I was there. Below are some pictures of that first day around Hollywood. We visited the famous Warner Bros. Studio, stopped to the Walk of Fame, drove on rodeo drive, and ended the day at the Bar Chateau Marmont!

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